The Medium is the Message
About the project
Specialist New Zealand paper merchant B&F Papers decided to release a carefully considered packaging stock collection. Given that the packaging sector has some large suppliers already established, they realised they had to create a promotional piece that was unique; a crafted design item that appealed to both designers and printers alike.
Supply collaborated with cardboard engineer Think Packaging to develop a packaging piece that embraces the enjoyment and discovery of opening a well crafted form of packaging. The recipient is encouraged to explore the piece; turn it over their hands; be surprised by opening the packaging in a number of ways and enjoy the different contrasts found in the combined stocks, varnishes, foils, untreated stocks, unexpected folds, playful colour and typography.