About the project

For several years we worked closely with McCashins Brewery to help make Stoke Beer the biggest selling independent beer in the New Zealand market. On the back of this success McCashins wanted to extend their range into a bigger, bolder offering for the bona fide beer aficionado. The range would be called Stoke Bomber. The final result creates a graphic story and nostalgic nod to a time where the boys did their best for their countries freedom and honour, and no doubt enjoyed a few cold brews or two at the end of the day.