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Mika is a rare commodity – a truly original New Zealand Māori artist – an entertainer with three decades of eye-poppingly innovative work spanning stage, film, television, fashion and music - a modern Māori taonga. He has spent decades creating a persona and identity steeped in camp cabaret, sexual ambiguity, cultural shock and subversive artistic performance. And it was this very identity that we were tasked with re-branding.


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