Bloc Brand & Identity 
Development







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About the project

Positioned at 20 Normanby Rd Auckland, Bloc is a unique destination that brings together an evolving community of design focused brands and people collaborating to create an interactive environment for discerning and curious shoppers who choose variety, not predictability.

The Bloc identity required the strength of character to stand on it's own but not conflict with the eclectic brands showcased within the building. This informed the simple and unpretentious approach to the design and restraint in over "decorating" the identity.  





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