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B&F Curious Matters
Campaign, Brand Design, Development


About the project:

The Curious Matter paper range is a ultra-pigmented matt paper made with potatoe waste with an intriguingly indescribable touch. The range has a unique story of taking a mundane and unvalued substance; waste starch from potatoes; and using modern man-made processes to transform it into avant-garde creative paper. We were tasked with creating a concept, imagery and design execution for the New Zealand launch event in the form of an art exhibition.

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